By using a targeted approach with your pedicure offerings, you can provide better customer service and increase client loyalty. Here are six potential clients, along with pedicure service options tailored to their needs.
1. HIGH-HEEL WEARER
Ambiance: Burn a floral scented candle and play trendy music.
Snack suggestion: A mineral foot soak with ingredients such as potassium, iron, and calcium can help revitalize the skin.
Spend extra time on: Hydration. Use a highly emollient moisturizer since wearing high heels causes pressure points on the foot can result in skin breakdown and calluses.
Beverage: Complimentary glass of wine or champagne
Add-on options: Simultaneous facial mask, heated neck wrap
Ambiance: If you have a TV in your salon, offer to put on a sporting event.
Soak suggestion: Epsom salt, which is known for its muscle-relaxing effects.
Spend extra time on: Offer clients an extended massage that includes the feet and lower leg.
Beverage: Flavored water, kombucha
Add-on options: Retail a product to reduce foot odor; offer to upgrade to a hot stone massage.
3. CANCER PATIENT
Ambiance: Provide a quiet, spa-like environment and play relaxing music. On the flipside, if you have a lively salon, some oncology patients may enjoy socializing and welcome focusing on topics other than their health.
Soak suggestion: Do not soak in water because of the potential introduction of bacteria. Suggest a waterless pedicure instead. Use lukewarm water to wash off their feet and apply shea butter.
Spend extra time on: Gentle Swedish-style massage.
Beverage: Iced pink lemonade
Add-on options: A bentonite clay mask will help draw out impurities. Leave on for 20 minutes, then rinse and dry with warm towels.
4. MALE CLIENT
Ambiance: Pick a private area (possibly curtained off) and provide a gender-neutral chair for him to sit on. Play new age music or early rock 'n' roll, depending on your salon's style.
Soak suggestion: Keep it simple. You don't want to scare off male cliets with overly floral scents or fancy scrubs that they may perceive as feminine.
Spend time on: The essentials. You will probably not be polisihing the toes of most male clients, so take extra time on their cuticle sand calluses.
Beverage: Complimentary beer, wine, or soda
Add-on options: Offer an extra 10-minute massage or an upgrade to a mud mask on the legs.
5. ELDERLY CLIENT
Ambiance: Music at a low enough volume to be talked over; bright lighting and menus with larger text
Soak suggestion: Soak the feet for no more than five minutes with a pH-balanced hydrating foot soak; Salt- and acid-based products are harsher on the skin. You may also use a warm towel compress instead of a soak.
Beverage: Green tea, wine
Add-on options: Heated eye masks, anti-aging hand treatments, and paraffin dips to soothe aching joints
6. PREGNANT CLIENTS
Ambiance: Moms-to-be have a lot to worry about, so a relaxing environment is best. However, some pregnant women may want to gab about their excitement, so gauge their mood.
Soak suggestion: Avoid any soaks that have essential oils. While essential oils are used to enhance relaxation, emmenagogues can stimulate blood flow in the pelvic area and uterus, and can be potentially harmful to a pregnant client.
Spend extra time on: Lightly massage the calf for longer than you might otherwise.
Beverage: Water, since it will help reduce swelling, or herbal teas, such as chamomile or peppermint
Add-on options: Offer a neck, shoulder, or hand massage in lieu of her leg massage. A free toe wax is a nice treat for the client who can no longer see her feet.