Close

Business

OPI Brings Color Trends and Innovations to TrendVision

by Katherine Fleming | July 17, 2018
Elsa Barbi, Tom Bachik, and Sigourney Nunez

Elsa Barbi, Tom Bachik, and Sigourney Nunez

At the 2018 Wella North American TrendVision Awards, Coty Professional brands introduced new trends for the future of beauty. For OPI, the future is all about color. Their new tagline “Color is the answer” represents the brand’s focus. “Color strikes emotion, color can change your mood,” explains OPI global education senior manager Lindsay Perez. “‘Color is the answer’ is what we stand for in so many different ways. It’s really something more inclusive.”

In nail style trends, “What is old is new again,” OPI global celebrity ambassador Tom Bachik told NAILS. “It’s taking the chrome powders, mylar, and glitter, and using them in a new way. So for summer, it’s about bright colors again, but now let’s give it a bit of sparkle, let’s add a cellophane look to the bright colors that you can’t get out of a bottle by itself. It’s about combining things and using them in a new way.”

Bachik has noticed changes in how nail professionals grow their businesses, and being up to date on popular trends is one key to helping nail techs attract clients. “For the professional now, it’s their job to market themselves to the consumer to get them into the salon,” he says. “We’re seeing trends that are happening with the different celebrities and seeing how we can get that to the professional faster so they can offer those styles,” he explains. “They can show that to their clients on their networks and do the art they’re seeing.”

Perez says OPI is planning new innovations for the professional. “We want to make sure that we continue to innovate with products that are safe and compliant across the globe, but also make sure we provide systems that are faster and more efficient for nail techs in application and removal,” she explains. The brand is planning to focus on innovations in education as well, creating digital education opportunities for nail techs. “We want to reach more people digitally, but with really best-in-class education,” she says. “We want to make sure it’s accessible, that we don’t have a ton of barriers, but it’s still professional first.”

Mother's Day Promo: Pick A Flower

Business

Mother's Day Promo: Pick A Flower

by Staff

D'Amertri's Aveda based out of Colorado celebrates Mother's Day with a promotion that gives clients a chance to win prizes including discounts on services, including a year of free haircuts.

Find out why over 400,000 subscribers love our newsletters

On the Road: Kleur

Business

On the Road: Kleur

by Beth Livesay

As a longtime fan of nail art collective Kleur, I was excited to find that they opened a salon in Long Beach, Calif., to showcase their artwork and eclectic style.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

Business

Create a Digital Resume on Canvas Recruit

by Staff

Canvas Recruit​ — a recruitment, education, and networking platform developed by two industry veterans — gives beauty professionals and students the ability to create beautiful digital resumes (“canvases”), apply for job openings, and collaborate with like-minded professionals.

Load More