According to a survey commissioned by all-natural beauty brand Kari Gran, American women care about what goes into their beauty products, but natural nail product ingredients are less of a priority. When asked how important it was to purchase all-natural products among particular beauty categories, skin care came out on top, with 54% of respondents claiming it is important that their skin care product purchases are all-natural. This was followed by all-natural hair care at 49%, makeup at 40%, fragrance at 31%, and nail care products at 26%.

Other findings:

> Nearly 60% of U.S. women read beauty product ingredient labels prior to purchase.

> The most watched-for ingredients on labels are sulfates and parabens.

> Nearly 40% of women intend to increase their spending on all-natural beauty products in the next two years.

> In terms of retailers, women are most disappointed with the volume of all-natural beauty products offered at department stores.

For complete survey results, visit

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