E Touch Holding Company has acquired the assets of pedicure spa manufacturer European Touch Holding, Inc. Milwaukee-based European Touch has been serving the nail grooming, salon, and spa industries since 1985. E Touch Holding Company is an affiliate of CPC Laboratories Inc.
“The affiliation of E Touch Holding Company and CPC Laboratories will expand and streamline the product offering for both companies allowing for cross marketing and consolidation opportunities, which will serve the future of both companies and their customers,” says Alicia Campos, chairperson of CPC Laboratories.
Campos has appointed Dawn Holz to the position of president of European Touch. Holz, an 11-year veteran with European Touch, recently held the position of vice president of sales. Holz is looking forward to moving the company forward, improving brand awareness, and focusing on new and improved marketing initiatives. She has already launched a new catalog and is working diligently on a new marketing campaign.