IzelNails educator Mireya Cardona demonstrates how to make intricate nail art designs, much like the set she proudly displays [right] on her own nails.
Educators Thanh Nguyen from Jupiter, Fla., and Jade Hoang from Houston demonstrated Parley’s Dip It system.
Nubar educators Michelle Aab, Colleen Ramsey, and Dianne Self worked the booth and showed attendees Nubar’s new Gelicure gel polish.
Alite Nail Systems placed a model just inside the show floor entrance to show off the company’s nail and make-up products.
New to the U.S., Chiara’s product line focuses on skin care products that are made of Dead Sea salts, and Galit Pustilnikov and Miri Lavi were on hand to do demos.
Essie’s Debbye Shelton showcased the new winter collection Cocktail Bling at the booth, along with Essie’s other shades of fan-favorite colors.
Frida Nails educator Bessie Cabrera did a nail art demonstration on Julia Guerrero, a student at Marinello School of Beauty in Paramount, Calif.
LeChat educator Eng Nguyen demoed LeChat Perfect Match gel-polish on NAILS managing editor Sree Roy’s fingernails.
The Nailympics competition floor had competitors from around the world.
Educators Thanh Nguyen from Jupiter, Fla., and Jade Hoang from Houston demonstrated Parley’s Dip It system.
Alite Nail Systems placed a model just inside the show floor entrance to show off the company’s nail and make-up products.
Frida Nails educator Bessie Cabrera did a nail art demonstration on Julia Guerrero, a student at Marinello School of Beauty in Paramount, Calif.
The Nailympics competition floor had competitors from around the world.
The International Beauty Expo took place October 23 and 24 at the Long Beach Convention Center in Southern California. Covering all aspects of beauty — hair, nails, skin care, and more — the show also was host to student cosmetology competitions and saw the return of the internationally recognized Nailympics competition.
Related Photo Gallery:
Nailympics 2011 (Long Beach, Calif.)
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