Mother's Day Promo: Pick A Flower

by NAILS Staff | August 12, 2019

Designed to spur retail sales and introduce clients to new services, the Mother's Day promotion at D'Amertri's Aveda in Olde Town Arvada, Colo., begins with a vase of paper or silk flowers, each with a prize attached to the stem. "During the promotion, whenever a client purchases two or more retail products, she gets to pick a flower from the case, drawing a prize," explains owner Ame Metcalfe. Prizes range from discounts on services all the way to a grand prize of a year of free haircuts. 

They get the word out with extensive signage inside the salon, as well with social media, email, and text blasts. "It's easy and guests love it," says Metcalfe. 

Find out why over 400,000 subscribers love our newsletters

On the Road: Kleur


On the Road: Kleur

by Beth Livesay

As a longtime fan of nail art collective Kleur, I was excited to find that they opened a salon in Long Beach, Calif., to showcase their artwork and eclectic style.


In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.


Create a Digital Resume on Canvas Recruit

by Staff

Canvas Recruit​ — a recruitment, education, and networking platform developed by two industry veterans — gives beauty professionals and students the ability to create beautiful digital resumes (“canvases”), apply for job openings, and collaborate with like-minded professionals.

Load More