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Make Sure Clients Know About Holiday Gift Certificate Options

by Holly Schippers | September 26, 2019
 - Yuiko Sugino

Yuiko Sugino

Believe it or not, some people start their holiday shopping before December 24. Do your salon patrons know that gift certificates are an available option? If you have a website or social media presence, will you sell a gift certificate over the phone to a family member of one of your clients? If so, make sure this is clearly mentioned. Offer complimentary “unwrapping” videos! Friends and family that live out of state appreciate gifts they don’t have to pay astronomical shipping for and clients enjoy having their services taken care of.  If you’re feeling cheeky, you could even do a Facebook post asking your clients to tag their “kids, spouses, parents, etc.” if they would like to add a gift certificate from your salon to their wish list! For locals, if you take care of husbands and wives, why not let the husband know about something the wife has been admiring yet hesitates to treat herself to? Maybe hint that you would be happy to create a custom basket of her favorite nail items if he would like. Don’t wait until the last minute to think about mentioning your options — some of your opportunities could have already spent their gifting budget elsewhere.

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Virox Shares Reopening Resources

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Virox Shares Reopening Resources

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Here I am sharing a very comprehensive and well-rounded almost back to work package of information for you from Virox (Rejuvenate) that is the complete set of materials to help you feel confident that everything is in place and ready to go, even if you are already back at work!

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Reopening? Know Your Numbers

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Reopening? Know Your Numbers

by Michele Baker

For those of you that like a little data with your info, here is some really interesting information from salon owner Michele Baker in Georgia. Being one of the first states to open left the salon owners to scramble to learn a lot of things on their own and many have been generous in sharing things they have figured out to help make operating in the COVID-19 world more systematic and understandable.

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