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Are Press-Ons the New Way to Do Business?
With clients not coming into the salon regularly, are press-ons a way to generate income and satisfy client demand?
April 1, 2020
2 min to read
A scroll through social media will reveal that many nail techs are creating press-ons. In fact, some of those impossibly good-looking sets you're liking may actually be press-on tips.
Celebrity nail tech Redd Flythe (@nailzbyredd) has been selling her tips via a salon front in Charlotte, N.C. and Etsy. “I recently switched to this full time to keep up with the demand,” says Flythe. Her Etsy shop shows the nails and describes the products used to create them, such as Swarovski crystals, OPI gel-polish, etc. Flythe also includes a prep kit and removal instructions with each set, which is reusable.
Not only do her “luxury press-on nails” keep clients looking stylish, but the self-described entrepreneur says the mindset behind producing these helped her bring in new business, and it may work for you too. “Teach your skill sets via Skype sessions or start an online store selling products or items related to your field,” suggests Flythe. Her advice to nail artists right now? “Keep your options open and think with an open mind. Remain with a sense of optimism through these times as an entrepreneur.”
Nail artist Devin Strebler (@nailz_by_dev) is also venturing into the press-on game with her signature nostalgic '90s twist. Her site incldues a sizing guide for custom fit. Strebler also takes specific requests if there's a certain character wanted on nails.
The possibilities for creating a business out of press-ons is endless. For those clients who keep calling to see if you will take them despite a shut down, this could be a way to appease them in the interim. Whether you choose Instagram-worthy coffing shapes or specialize in your own nail art style, there's no better time to explore this revenue stream that still allows you to create nails while social distancing.
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