Home-Based Tech Earns Acclaim at London Hair and Beauty Awards

Decadent Digits owner Sheena Allykhan walked away with the title Nail Technician of the Year at the 2015 London Hair and Beauty Awards

<p>Decadent Digits owner Sheena Allykhan accepts the Nail Tech of the Year award at the 2015 London Hair and Beauty Awards.</p>

You might think that after walking away from the nail industry for 11 years because she didn’t like doing nails, Decadent Digits owner Sheena Allykhan would be an unlikely candidate to walk away with the title Nail Technician of the Year at the 2015 London Hair and Beauty Awards. But the home-based nail tech did, in fact, receive that honor in November, surprising even herself.

<p>A natural nail specialist, Allykhan likes to coax clients out of their comfort zone with nail art.</p>

“When I did my first ever nail course in 2001, I didn’t enjoy doing nails. I left the industry and did e-commerce work for years,” she says. “Then in 2012 I decided to take more nail courses, and now I love it — I couldn’t imagine doing anything else.”

Allykhan, who does natural nails only, attributes her win to the fact that her clients know she cares as much about the health and well-being of their nails as she does making them look fabulous. The atmosphere of a home salon may also play a part. “As soon as my clients walk into my home studio, they immediately feel welcomed and at ease. They soon open up to me and tell me all sorts of things,” she says. “I’m extremely professional with my clients, but I think they feel far more relaxed by coming to my home for their nails.” Most of her clients work in the salon’s lively Central London area, so they come after work; Allykhan stays open until 8 p.m. to accommodate them. On Saturdays, she reserves the salon for groups such as bridal parties. She’s also done nails at London Fashion Week for the past few seasons.

Despite rubbing elbows with the fashion elite, Allykhan was both surprised and humbled by her win. “Given the competition I was up against, I thought there was no way I was going to win. I’m still so shocked. I didn’t even have a speech prepared!” she says.

Facebook Comments ()

Leave a Comment


Comments (0)

Featured Products & Promotions   |   Advertisement

Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

Industry Statistics for

View All


FREE Subscription

VietSalon is a Vietnamese-language magazine and the sister publication to NAILS. Click the link below to sign up for a FREE one-year subscription.

Get a free preview issue and a Free Gift
Subscribe Today!

Please sign in or register to .    Close
Subscribe Today
Subscribe Today