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Consumer Foot Care Survey: Women's Habits and Attitudes

Our survey reveals consumers’ attitudes, habits, and needs when it comes to caring for their feet.

Pedicure business is up. According to our most recent survey, 60% of nail techs say their pedicure business has increased over the past 12 months, versus just 5% who say it’s gone down. By surveying consumers (we polled women aged 18 to 59 who live in the U.S.), we hoped to better understand what their needs are when it comes to the health of their feet and what opportunities are available to nail techs to meet those needs with different types of pedicure services and retail items.

How often do you visit a salon for a pedicure service?

Never 24%
Rarely22%
Couple times a year18%
Every few months 19%
Every month 4%
Every 2-3 weeks 11%
Every week2%

How likely are you to buy the following foot care products if they were recommended to you by a salon professional? (Percentages are those answering that they were at least “moderately likely”)

Callus softener or foot soak52%
Product to reduce callus buildup44%
Product to reduce toenail discoloration42%
Foot massaging device 40%
Product to prevent or cure ingrown toenails 40%
Compression socks38%
Toenail clippers 36%
Specialty footwear36%
Medical-grade antifungal products  34%
Scented lotion or cream30%

Do you agree with the following statements?
(Percentages represent respondents who said they agreed with the statement)

Getting regular pedicures is a luxury.80%
It’s easier or more pleasant to have someone else do my pedicures.66%
Getting regular pedicures keeps my feet healthy.42%
I’m concerned with sanitation or infections.40%

Have you ever experienced any of these foot conditions yourself? (Percentage saying YES)

Dry, cracked skin or heels24.5%
Bunions/corns/callus16.1%
Ingrown toenails  12.9%
Arthritis 8.4%
Sweaty feet7.7%
Plantar fasciitis 7.1%
Torn or missing toenails6.5%
Smelly feet 5.8%
Fungal infection5.2%

Have you ever visited a podiatrist for a foot condition?

Yes       48%
No52%

If a salon that specialized in foot care and pedicures was conveniently located to you, how likely would you be to visit?

Completely likely14%
Very likely  13%
Moderately likely 26%
Slightly likely28%
Not at all likely19%

Learn more about expanding your foot care business at NAILS Foot Forward Summit. For more information, go to www.footforwardsummit.com.

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