Business Management

Editor's note: Gear Up For Challenges Ahead

I have long since given up making New Year’s resolutions. Having too many times failed to start an exercise program, lose weight, or get more organized, I no longer pledge to do these things at the beginning of a new year. However, that won’t stop me from telling you what I intend to do with NAILS Magazine in the coming year, and perhaps making a few suggestions for you as well.

Next month NAILS celebrates its tenth year in publication. We’ve come a long way in that decade, and so have the needs of our readers. What we intend to do in 1993 is help technicians develop new skills, but also show them how to refine their current skills. For example, when it comes to technical skills, we’re not just going to show you how to apply product, we’re going to discuss the vexing problems in making that application perfect — things like how to fit and blend the tip, how to keep the product from yellowing, and how to make the set last longer.

You can count on lots more articles on nail health and answers to your (and your clients’) questions about why certain products cause different reactions. Our Annual Nail Health Guide in the November issue will be even belter than last year’s – more comprehensive, more detailed, more real-life.

And as for your business and customer service skills, we’ll continue to concentrate on how to build your clientele, how to increase every service ticket, how to retain your best employees, and how to get the poor ones to improve;. If you want to open your own salon, you’ll learn everything you need to know to get started hear.

And if you want some insight into what our industry’s manufacturers, distributors, and associations are doing, we’ll be keeping you up to the minute. As always, we will do our best to cut through the hype to tell you what’s really going on.

Be ready to be challenged this year.


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