The International Spa Association surveyed 357 consumers who reported visiting a day spa one or more times in the past year. Here are the demographics of your typical day spa-goer:
Female 85%
Some college 46%
College grad 39%
Married 63%
32% annual income between $45,000 and $74,000
26% annual income of $35,000 or less
47% “boomers” between 34 and 52 years of age
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