The founder of, Debbie Doerrlamm (right, with Cyndy Drummey) was the first nail technician with a commercial site on the web. In July 1994, Doerrlamm created a message board on America Online for Nail Technicians to share ideas and information. In 1995 she launched, a virtual beauty community with linked sites for the entire beauty industry, including nails, hair, skin care and tanning.