It’s So Easy was established in 1992, and American International Industries acquired the brand in 2011.
Inspired by the creative talent and imagination of professional nail artists, It’s So Easy offers a wide variety of decorative paints and accessories making it the go-to product line for nail art application. Get precise with It's So Easy Stripe Rite Collection of fun paint, glitter, and metal colors. The thin, built-in brush allows for quick, precise polish application without the clean-up that other products require. You can create beautiful custom nail art designs with the striper brush by applying over your polish. Use Glitter Powder, Cracked Ice, and Rhinestone accessories to go beyond and bedazzle your nails. The possibilities are endless with It's So Easy products.