Headquartered in Los Angeles, ME! Bath was founded by husband and wife team Benjamin and Lisa Nissanoff in 2002. Since its debut, ME! Bath has become one of the fastest growing bath and body care companies on the market, helping consumers create a convenient, fun and luxurious spa environment in their own homes or while away on business or pleasure.
ME! Bath originated from the basic principle to do simple things exceedingly well. The idea for ME! Bath first started while Lisa was attending Stanford Business School for her MBA. According to Lisa, "I love taking baths at home but I was getting tired of the same routine every night. I envisioned a decadent bath and body line that could transform a mundane bath at home into a lavish spa-like experience." Benjamin, a MBA graduate with an advertising and finance background, decided to turn his wife's vision into a reality. Ten months later, ME! Bath was born.
After carefully researching various scents, oils and minerals, Benjamin and Lisa developed a unique proprietary formula resulting in their signature product, Bath Ice Cream. According to Benjamin, "I had worked in product development before, and I knew that I had to create something for people that would really stand out." Instead of the typical monotonous manufacturing process, each Bath Ice Cream is individually handmade with meticulous preparation and comprised of the highest quality ingredients.
Lisa and Benjamin began by selling their first product at local farmers' markets around the San Francisco Bay area. Today the entire line of ME! Bath products can be found in select apothecaries and in several high-end hotels and spas worldwide. ME! Bath has been featured in the press nationwide in numerous magazines, TV shows and online. Having made a splash in the beauty industry and redefining luxury bathing, ME! Bath is instrumental in setting the trends in high end bath and body products.
In 2012, ME! Bath launched a line of high-end nail lacquer called wHet nails. In 2013, ME! Bath launched an anti-aging body care line called Advanced Body Care.
Welcome to the world of ME! Bath, where we encourage you to start making ME a priority again!
About the founders:
ME! Bath Co-Founder
Starting up ME! Bath came naturally to Benjamin, who had prior entrepreneurial experience from two other business ventures. With a MBA from Arizona State University, Benjamin previously developed creative marketing strategies and consulted on brand development for Fortune 500 companies, including Microsoft and Datek, one of the first online brokerages.
Benjamin was born and raised in Los Angeles. He attended NYU School of Film for his undergraduate degree. He currently resides in LA and enjoys spending time with his family.
ME! Bath Co-Founder
Prior to ME! Bath, Lisa held marketing and advertising positions at Dow Jones, Fox Networks, Ziff-Davis and TiVo. She had also co-founded with her husband Benjamin a New York based boutique interactive media and marketing firm.
Lisa holds an MBA from Stanford University Graduate School of Business, and graduated Summa Cum Laude with a BA in Psychology from The University of Pennsylvania. She currently resides in Los Angeles with her husband and their three children.