Charles Revson founded and managed Revlon through five decades. Beginning in 1932, Revlon specialized in nail polish, offering a wider variety of colors than had been currently available. It was marketed through beauty salons and, later, department stores. Revlon Cosmetics then introduced matching lipsticks and entered the perfume and fragrance market with great success. Revson served as president of the firm from 1932 to 1962, and then as chairman until his death in 1975.