Topic : Holly Schippers

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May’s #NailOn Talks About the Business of Pedicures

May 16, 2019  | Blog Post

BFFmel and I opted to focus on feet for the May broadcast of #NailOnwithHollyandMel.

Keywords: foot care   Foot Forward Summit   Holly Schippers   pedicures  

Nail Camp East Was Full of Fun and Education

May 15, 2019  | Blog Post

Nail Camp East was a mixture of a new experiences and past memories.

Keywords: Holly Schippers   nail education   networking event   tradeshows  

How to Avoid the Annoying Back Ledge in Enhancements

May 13, 2019  | Blog Post

Have you noticed clients coming back in with an annoying place at the back of the enhancement where it jumps off a little bit and you can catch your nail on the back of it? Here's a tutorial for how to avoid that. 

Keywords: enhancements   FingerNailFixer   Holly Schippers   techniques   troubleshooting  

Nail Photography Tips, Day 6: Final Thoughts

May 4, 2019  | Blog Post

Here are a few general tips for photographing nails that may help.

Keywords: Holly Schippers   photographing nails  

Nail Photography Tips, Day 5: Editing Imperfections

May 3, 2019  | Blog Post

Once you figure out how to take a great photo, all that’s left is to edit a few of the imperfections.

Keywords: Holly Schippers   photographing nails  

Nail Photography Tips, Day 3: Lighting

May 1, 2019  | Blog Post

The key is to light the nails without washing them out or creating additional shadows.

Keywords: Holly Schippers   photographing nails  

Nail Photography Tips, Day 2: Poses

April 30, 2019  | Blog Post

Give your client a little model coaching to position hands in the best pose.

Keywords: Holly Schippers   photographing nails  

Nail Photography Tips, Day 1: The Background

April 29, 2019  | Blog Post

Here are a few tips to make nail photography easier, starting with the background.

Keywords: Holly Schippers   photographing nails  

What Are Your Favorite Nail Photo Props?

April 19, 2019  | Blog Post

Look back through your “nailfies” from the last six months and tell us what your most frequently used prop turns out to be.

Keywords: Holly Schippers   photographing nails  

Using Nail Things to Make Non-Nail Things

April 15, 2019  | Blog Post

My recent moment of pride was receiving a text from my mom in which she used “nail sticks” to make a cute cake decoration after noticing she was out of kabob sticks!

Keywords: Holly Schippers  

The Perils of Incorrect Pricing — and What to Do About It (Part 2)

April 10, 2019  | Blog Post

Guest blogger Claudia Cordova Papa continues her story about how competing with discount salons on price nearly resulted in the loss of her salon — and how she changed her ways.

Keywords: business management   Holly Schippers   nail salon service pricing   profitability   raising prices  

The Perils of Incorrect Pricing — and What to Do About It (Part 1)

April 9, 2019  | Blog Post

Guest blogger Claudia Cordova Papa shares her story about how competing with discount salons on price nearly resulted in the loss of her salon.

Keywords: business management   Holly Schippers   nail salon service pricing   owner issues   profitability  

Doing Your Own Nails: a Natural Mood Booster

April 1, 2019  | Blog Post

Doing your own nails is not only great advertising, it is just as much a pick-me-up for you as it is for your clients!

Keywords: advertising/promotions   Holly Schippers  

A Very Cool Use for Mattte Top Coat

March 26, 2019  | Blog Post

The matte nail trend really didn’t click for me until I understood how to use it to create visual texture.

Keywords: Holly Schippers   matte   Nail Art Tutorial   tutorials  

All Aboard for Nail Camp — Coming to the East Coast This Year Only

March 20, 2019  | Blog Post

Nail Camp has long been one of my favorite educational events.

Keywords: Holly Schippers   nail education   networking event  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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