Topic : keeping your business competitive

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Making Money with Colored Acrylics

January 1, 2008  | Article

Colored acrylic nails are a beautiful and eye-catching addition to the more standard pink-and-whites on your service menu. Increase your clientele and expand your creativity with all the colored acrylic possibilities.

Keywords: adding new services   colored acrylics   glitter   glitter acrylics   keeping your business competitive  

Tech’s Book Shares Client-Building Secrets

November 1, 2007  | Article

Educator and nail tech, Dawn Bassett, shares her tips on successful marketing, promotions and networking.

Keywords: books   Business   business building   keeping your business competitive  

Be the “Best of” Your Town

November 1, 2007  | Article

Part substance, part strategy, staking out your spot on local “best of” lists requires a game plan. NAILS attempts to demystify the process of claiming your spot on the list.

Keywords: Business   keeping your business competitive   marketing/promotions   public relations   web marketing  

Is it Wise to Share Ideas with Other Salons?

October 1, 2007  | Article

We asked a salon owner, an employee, and a both renter this very question, and receive three different responses.

Keywords: crowdsourcing   keeping your business competitive   networking  

Twenty-Five Bright Ideas

October 1, 2007  | Article

Always trying to think of new ways to help differentiate your salon from the pack? Here’s a compilation of truly unique ideas from other salons to inspire and excite you.

Keywords: customer service   keeping your business competitive  

10 Ideas For Handling Rapid Expansion

October 1, 2007  | Article

This is what you’ve been waiting for. You have a full book and clients waiting. So, what’s the problem? The problem is you need more space for nail tables, a way to manage a heavier workload, and capital to fund the expansion. Fortunately, solutions are near at hand.

Keywords: Business   business building   consultants   keeping your business competitive   staff management  

Are Discount Salons a Threat?

August 1, 2007  | Article

When NAILS polled its readers about their top salon challenges, competition from discount salons ranked second on the list, just behind attracting and retaining new clients. But for every tech feeling the sting of low-priced competitors popping up on nearly every street corner, there are many who have made peace with the problem; some have even used the competition to spur them to adopt higher levels of customer service and more stringent sanitation standards.

Keywords: customer service   discount salons   keeping your business competitive   service pricing  

Can A Nail Tech Assistant Help Your Salon?

August 1, 2007  | Article

Bartenders have barbacks, helping to keep glasses clean and bars well-stocked, and hair stylists have assistants, helping to clean and prep the hair for styling, so what about nail techs? Can hiring cosmetology students or new graduates as assistants help your salon make more money?

Keywords: Business   keeping your business competitive   money   nail tech assistants   recruiting  

Deb on the Web: How to Shake the Doldroms

April 1, 2006  | Article

Whether you're jump-starting your career or re-energizing your business, nail industry veteran Debbie Doerrlamm has some ideas for you.

Keywords: building your clientele   keeping your business competitive   preventing burnout   promoting your services  

What Is Your Opinion on Sharing Tips and information with Other Nail Techs?

January 1, 2006  | Article

Are you secretive or do you love to share all you know and have with your fellow nail techs?

Keywords: keeping your business competitive   networking   Reader to Reader   Renee Borowy  

How One Nail Tech Keeps It Fresh After 24 Years with One Company

January 1, 2006  | Article

Cindy Stamper has worked for Premier Salons for most of her career ... and she's still learning new things every day.

Keywords: combatting burnout   keeping your business competitive   motivation  

Think Outside the Chair: Creative Marketing Ideas

November 1, 2005  | Article

Too often nail professionals get caught up doing the same thing day in and day out and lose sight of the incredible possibilities that exist to expand their services, businesses, and even their own professional growth, says Star Nail's Tony Cuccio.

Keywords: combatting burnout   Cuccio Naturale   customer service   keeping your business competitive   Signature Services  

Your Personal Trainer

May 1, 2005  | Article

You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.

Keywords: building your clientele   business tools   consultants   keeping your business competitive   marketing/promotions  

A Work in Progress: Keeping Your Business Fresh

February 1, 2005  | Article

We're always trying to improve ... to make YOUR life and work easier.

Keywords: As I See It   customer service   keeping your business competitive   motivation  

Changing Scenery

February 1, 2005  | Article

Whether it’s revamping your current location or conquering uncharted territory in a new salon, how well you prepare for the renovation could be the difference between high hopes or high stress. While the most exciting part may be seeing it all come together, the most important part is done before you ever lift a finger.

Keywords: Business   keeping your business competitive   salon decor/design  

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Market Research

Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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