Marketing & Promotions

Spilo Brands Get a New Look

<p>New logo</p>

<p>Old logo</p>

Professional beauty products distributor Spilo Worldwide has rebranded five of its signature lines — including Flowery and ToolWorx. Each has been refreshed to showcase product improvements, packaging upgrades, and new product innovation. The brands have received an updated logo, new packaging, and fun new products. Special attention was paid to creating clear categories and highlighting a product’s key feature or end result. The design is clean and consistent across all brands, but each has its own unique, clever twist. Whenever possible, packaging was designed to be reusable and/or recyclable.

“I’m so proud of what we’ve done to evolve our brands and give them a contemporary feel that will pave the way for exciting future initiatives,” says CEO Marc Spilo.

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