Should Manufacturers Sell Large Quantities of Their Products Directly to Nail Salons?

Next time you pop into your favorite distributor’s showroom or talk with your sales representative, find out what additional services they provide. What you discover may help you build a stronger salon brand and a more profitable business. Here are 20 things your distributor can do for you.
With consolidation of distributors comes consolidation of the nail lines they choose to carry. Today, nail manufacturers are finding themselves looking for non-traditional avenues to get their products to potential clients.
Alberto-Culver Company has made a $2.6 billion agreement to spin-off Sally Beauty Company, the world’s number-one marketer of professional beauty supplies, and merge it with Regis Corporation, a global leader in beauty salons, hair restoration centers, and beauty education.
When the rest of the world is simplifying buying of products, smoothing out the middlemen in business transactions, why does the beauty business make it so difficult to get your hands on something?
An experienced nail technician with a full book generates $4,000 or more per month in service sales alone , and she is usually responsible for her own product purchases.
We’ve turned the tables and are giving distributors a chance to defend themselves—and address common nail tech complaints.
We asked several nail techs to share their distributor irks with us.
When big distributors become even bigger, nail products often become less important in the distributors’ overall strategy.
Your distributor can be the greatest friend a salon business has –if you know how to use them properly,” says distributor Howard Hafetz.
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