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elderly clients

Client of the Month: The Elderly Client

As our population ages, chances are you are already seeing an increase in the number of older clients coming to you for services. From nail issues such as dryness and brittleness to compromised health, elderly clients often face special challenges. Learn to identify your mature clients’ health concerns to help provide them with a beneficial and enjoyable nail service.

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Senior Specials

Salon owner Shari Finger designed a simple menu just for her older clientele.

Turning Back the Hands of Time

It’s said that hands show our age before anything else.

Not Your Normal Salon Job

In addition to salons, nail techs ply their trade in a range of locations — from military bases to senior homes — targeting different clientele across the world and bringing nail services to new markets.

Tech Finds Sense of Purpose and Community

San Diego-based nail tech Monica Leiper sums up her career in four words: “been there, done that.”

Seven Ways to Market to Seniors

When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.

Ode to the Golden Girls

Philadelphia nail tech Lisa Bautista-Sellers penned this touching letter to honor her first salon -— with its wonderful clients and caring coworkers.

What Are Bunions?

Often thought to be caused by poor footwear, bunions are most often the result of inherited foot structure. With good care and careful precautions, bunions can not only be treated, they can also be prevented from developing in the first place.

Tech Finds Rewards in Tending to Homebound Clients

These clients are especially grateful for at-home manicures by Holly Schippers, but she's the one who says they provide something very special for her.

Caring for the Elderly

Clients ages 8 to 80 enjoy salon services, but how techs handle an 8-year-old client will be different from how they handle her senior counterpart. Techs can develop a reputation for being the go-to girl among this expanding demographic by understanding the needs of an older client — and taking the time to meet those needs.

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