The focus of #NailOn with Holly & Mel for September was social media.
“Update your salon interior to have a cute place to take pictures — even a small corner will do,” says Stephanie Mitchell, the owner of beauty business specialist Sunnystorm Marketing.
Keeping these important points in mind will take you a long way toward creating an indie polish brand that succeeds.
One way to increase your salon’s visibility and help new clients find you is to pay attention to online directories and review websites.
Salon Rootz created an online chat option that can be used by site visitors to ask questions or book an appointment in real time.
Learn about the life of a session manicurist and get a glimpse of what goes on behind the scenes at a photo shoot.
Beautician List provides a first-of-its-kind online directory and safe community for beauty professionals that unites them with potential clients who are seeking licensed beauty professionals.
Gia Winfield’s Baltimore salon, The Purple Peach Nail Bar, cultivates an edgy vibe, offering clients complimentary wine, hookahs, and a Purple Peach energy drink.
You may be familiar with Facebook and its marketing possibilities, but one thing you may not be doing is using its Groups feature to its full potential.
Figuring out which marketing tactics are best for your business sometimes requires some experimentation. Here are 10 suggestions to get you started.
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