How to Sell Gold Nails With Anything Goes
In any game, the good players, the winners, approach their moves with concentration, strategy, daring. The luck of the draw, the throw of the die, the turn of a card all become choices rather than events.
In any game, the good players, the winners, approach their moves with concentration, strategy, daring. The luck of the draw, the throw of the die, the turn of a card all become choices rather than events.
Company vice president Arthur Cafaro says, "We want to be identified with a certain style. We want to be looked upon as the Tiffany of the nail jewelry business ... Tiffany in terms of innovative styling and design."
One company whose goal is to satisfy this demand, with a sophisticated combination of product, marketing and merchandising support, is the Ligonier, Pennsylvania-based Anything Goes Inc., owned and operated by the husband and wife team of Richard and Pamela Gross.
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