youth marketing

Summer Nail Trend: Veined Turquoise Enhancements

Mimic the dazzling blue hues and dark, intricate veins of the gemstone turquoise with an acrylic and gel design.

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Summer Nail Trend: Bright, Punchy Colors

Summer calls for manicures and pedicures in “notice-me” shades, the perfect complement to the season’s bright floral prints and gladiator sandals.

Cell Phone Decoration with Nail Art Pens: Flower

Migi Nail Art consultant Dena Parro shows how to use the company’s nail art pens to decorate your phone.

On the Road: The Nail Bar, Hermosa Beach, Calif.

I knew I’d fallen hopelessly down the wondrous nail-salon-industry rabbit hole when my friend Claire’s birthday was approaching and my first suggestion was to throw her a pedicure party. Claire fell in love with the idea too, and, after confirming a date with one of my favorite salons, The Nail Bar in Hermosa Beach, Calif., the invitations quickly went out.

Putting on a Smile

The first kids’ spa has arrived in New York, and owner and former model Daria Einhorn is using it to teach wee ones about caring for themselves.

Designer Sterilizer Jars

Sanitize in style with a designer series of sterilizer jars that complement your salon decor.

To Match or Not to Match?

When What Not to Wear’s Stacy and Clinton proclaimed that shoes and bags didn’t have to match, it was like a fashion lightbulb was switched. It’s such a hard rule for some to break, though, that it’s still part of the show’s promotional material.

Teen Vogue Is Ready for a Flashback

The March issue of Teen Vogue has a 5-page feature focused around nails!

This Little Piggy Went Wow!

Nail art for one is the super-stylish way to make a statement this season.

Harper's Bazaar Urges 20-Somethings to Go Dark

Dark navy blue polish is daring and chic for clients in their 20s.

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