A patent-pending product that could have wide-ranging ramifications for the nail industry has recently been introduced by the Virginia-based Peau Corporation.
What is it that goes into OPI sculptured nail products? Personality…and lots of it. The personalities of the two key individuals who run and manage this acrylic product firm, and the imprint they have left on the three-year-old Southern California company, tell as much about their product as any chemical analysis…and probably more. A company’s policies and style are very much a reflection of the people who run it. Therefore, the question is not necessarily “what is OPI?” but “Who is OPI?”
Company vice president Arthur Cafaro says, "We want to be identified with a certain style. We want to be looked upon as the Tiffany of the nail jewelry business ... Tiffany in terms of innovative styling and design."
One company whose goal is to satisfy this demand, with a sophisticated combination of product, marketing and merchandising support, is the Ligonier, Pennsylvania-based Anything Goes Inc., owned and operated by the husband and wife team of Richard and Pamela Gross.
Fashion and fantasy have always been intertwined, creating that which is exciting, flashy, flamboyant, striking, unusual...attributes that reflect personal statements of who we are or, as in some cases, who we think we are.
Renee von Salm and Ken Shriley, partners in Ladyfingers, represent a case of complementing effective contrasts.
Profile of Chung Lee, president of the company Nu Art.
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