youth marketing

Pride and Joi

Joi Nail Spa in Berkeley, Calif., enriches its community with a unique assortment of services, including authentic Chinese reflexology.

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Luraco Children’s Pedicure Spa

Luraco’s mini-spa helps salon owners broaden their client base. Designed specifically for children, the Luraco Mini-Spa is compact and includes an interchangeable cartoon head, portable DVD player, and several colors to choose from that children will enjoy. This new product will help increase salon revenue and differentiate your salon from the others.

On My Mind: Girls Just Want to Have Pedicures

have you considered adding a few youth-focused services? They don’t need to include as many extras and you can charge a lower price so it’s affordable.

On the Road: Mani Pedi Cutie!, Hermosa Beach, Calif.

Mani Pedi Cutie! caters to moms and daughters - providing them with their own individual space and needs.

Healthy Habits Start Early

Educating teenage girls and "'tweens" about the importance of wearing shoes, clipping hang nails, and hand-washing, is one way this salon markets to the younger crowd while helping the girls earn their scouting badges at the same time.

A Child’s Tale

Full-service salon Spa Di Da in West Hollywood, Calif., has a unique client base. Here’s a hint: their favorite TV show is Sesame Street and their favorite nighttime activity is reading “Goldilocks and the Three Bears” until they fall asleep.

Pedicures & Manicures for Young Clients?

When kids are younger it seems like they can’t grow up soon enough. They spend days dreaming about what adulthood will be like (I dreamt that I would be a nun who smoked cigarettes), and they mimic the adults they see in their lives — parents, teachers… Jessica Simpson.

Are They There Yet?

There’s no arguing that kids these days are growing up faster than they did 25 years ago. But just because they want to be older faster, does that mean you should help them? Manufacturers, experts, and techs discuss just how young is too young for various nail services and how to perform services on and attract younger clients.

10 Ways…To Prepare You and Your Clients for a Perfect Prom

Prom season can be just as profitable as bridal season if you play your cards right and treat your guests like it's the special day they want it to be.

Attracting a College Crowd

College students are a new and interesting demographic for nail salons to target.

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