30 Designs in 90 Days - Tagged Posts - NAILS Magazine

Week 13: Suggestive Selling — Not Pushy, Just Persistent

Suggestive selling is one aspect of merchandising that is often overlooked, yet it can make a tremendous difference in the total retail sales of a salon. It is a proven statistic that close to 40% of clients will say yes when asked by a staff member if they wish to upgrade in size or quantity. There is a fine line to being perceived as pushy or merely suggestive, though.

Week 12: The Five Ways Leaders Lose Their Edge

Whether the economic times are flourishing or floundering, many leaders get stuck in the same trap: They don’t take time to stop and reflect on what they’re doing. Because there’s so much for them to do and they have so much responsibility and accountability on their shoulders, they’re constantly on the go, striving to deliver results. That’s why they need to take a step back, and give some serious thought to what they’re doing and why they’re doing it.

Week 11: Client Surveys: Getting Feedback You Can Use

We all know customer satisfaction is essential to the survival of our businesses, but how do we find out whether our customers are satisfied? The best way is to ask them with regular customer satisfaction polling. Talking to your customers — finding out what they like (and dislike) about how you do business — is the first step toward success and growth.

Week 9: There’s No Such Thing as Overexposure

As a therapist, owner, and manager who is working full-time in my spa, I wanted to share with my fellow nail professionals how we survive during this hard time by not limiting ourselves to one area of marketing. At Maisie Dunbar Spa Lounge, we don’t believe in overexposure. We expose our business in the following ways:

Week 8: Using Downtime to Your Advantage

Don’t let downtime bring down your morale. Use the lull to accomplish projects that help you reach your long-term goals. Here are seven great ways to fill the space in your schedule:

Week 6: Seven (Truly) New Marketing Ideas

If you’re looking to build your clientele, there’s no need to discount your services, but you can run specials and use some creative marketing, says Sharon Frenz, co-owner of Fusion Hair and Nail Studio in Tomah, Wis. “I’ve gone from a so-so book to a completely full book in less than a year,” says Frenz, who shares these tips.

Week 5: Add a New Service and Create a Buzz

Sometimes it’s not that you need to get more clients (we’ve already told you that it costs more to get a new client than it does to keep an old one), but that you need to get more out of your clients. That might mean sending them home with a service-preserving retail item (we’ll get to retail in the very near future) or an incentive to entice them to try a new service.

Week 4: Empty Slots in Your Book? Just Tweet It.

Last-minute openings in your appointment book are inevitable, but these days filling them can mean the difference between being able to pay all of your bills and, well, not being able to. Thankfully, up-to-the-minute social networking sites like Twitter and Facebook are starting to hit their stride, just in time for you to take advantage of the marketing capabilities they have to offer.

Week 3: Creating a VIP Club Creates Cachet and Cash

It’s a strategy supermarkets have been employing successfully for years. “Club cards” — or store “memberships” — build loyalty, provide perceived value, and can even raise cash.

Week 2: Guerilla Marketing: Thinking Outside Your Salon

Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.