You’re finally ready to hit the male-client-recruiting scene, but which guy is right for you and your salon? Here are four common male clients…and tips on how to get them for good.
Bringing more men into the client-mix may mean facing some unique situations. How we handle sticky or potentially uncomfortable situations can mean the difference between keeping and losing clients. We went to Tammi Regan, Daphney Schaffer, Kelly Williamson, and Nyree Matthews for some practical, expert advice about some awkward situations that happen all too frequently.
Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.
As men make their way into salons and spas across the country, some are getting them with services, decor, and perks designed just for them. By streamlining services and doling perks like draft beer, shoe shines, pool tables, and piped-in sports programming, salons and spa are redefining the meaning of “pampering”.
Men deserve great-looking, strong nails just as much as your female clients.
18-8 is a Southern California salon focusing exlusively on male clients. Read to find out what tips they have to attracting a male clientele.
Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.
Nail biting clients can be the most challenging, difficult, and frustrating clients a nail technician encounters. Instead of throwing in the towel and letting them continue to chew and pick, you can help your clients to reform while creating a loyal, long-term customer in the process.
Nail techs have been taught to do manicures the old-fashioned way: with some water and a good soak. But many say that the age-old technique has become a little dry. Find out why waterless (or dry) manicures can help you do a faster service, among other benefits.
In the 18-or-so months since The Brass Rose in Blairstown, N.J., has opened its doors, owner Rosemary Weiner has seen its male clientele increase from 5%-10% to about 25%.
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