Home-based salons offer techs flexibility, tax relief, and independence. We asked new and seasoned techs who took the plunge how they handled issues that are particular to home-based salons.
Build your clientele by targeting new-to-the-area residents. Directly mailing welcome coupons to new neighbors brings them into the salon.
Don't be afraid to reach out to a podiatrist for sharing referrals. They may be just as interested as you are in building business. Act professional and you'll be treated professionally.
Never underestimate the importance of building client relationships. Ultimately, it separates us from the guys down the street — which is critical in today's nail industry.
Wouldn’t an extra $10,000 a year make things so much easier? In the spirit of this HOW- TO issue, I’m going to tell you a few, mostly simple, ways to pad your wallet without doing time.
Sure, women in their 30s and 40s might be your bread and butter, but what can you do to attract a cross-section of demographics into your salon? Here, we profile four different client segments — teens, young professionals, baby boomers, and men — and tell you how to capture each segment, what services will delight them, and what the ideal products are to send them home with.
Whether you're jump-starting your career or re-energizing your business, nail industry veteran Debbie Doerrlamm has some ideas for you.
How does a new graduate go about building her clientele? Veteran salon owner Shari Finger has 10 tips to get started.
While it’s always important to find new clients, don’t forget the ones you’ve lost along the way. If you can discover why they left, you can determine the best technique to woo them back.
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