Close

Business

Return Visits: Third Time’s the Charm

by NAILS Staff | January 31, 2018

When trying to convert first-time clients into regulars, the staff at Seattle-based Gene Juarez Salons and Spas knows that the third return visit is critical, and offers a few enticements to get them to this point.

“It’s common sense, really,” says Gene Juarez president and CEO Scott Missad. “The more opportunities you have to touch someone, the better the odds of keeping them as a premier client.” The salon sees about 30% of its customers returning after their first visit — a rate that increases to 50% after the second visit and 70% after the third visit. “To us, the statistics proved that the more we encouraged frequent visits, the more likely it was that clients would stay and get involved in other services besides their original service,” explains Missad.

To encourage clients to return, the salon created a new client kit that is given to each client at the end of her first visit. The kit includes a welcoming letter from Missad, a certificate for $25 off a service on the second visit, and a certificate for $30 off any product on the third visit. “This gives the customer a call to action to come back to our salons and spas,” he says.

Read more about
Mother's Day Promo: Pick A Flower

Business

Mother's Day Promo: Pick A Flower

by Staff

D'Amertri's Aveda based out of Colorado celebrates Mother's Day with a promotion that gives clients a chance to win prizes including discounts on services, including a year of free haircuts.

Find out why over 400,000 subscribers love our newsletters

On the Road: Kleur

Business

On the Road: Kleur

by Beth Livesay

As a longtime fan of nail art collective Kleur, I was excited to find that they opened a salon in Long Beach, Calif., to showcase their artwork and eclectic style.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

Business

Create a Digital Resume on Canvas Recruit

by Staff

Canvas Recruit​ — a recruitment, education, and networking platform developed by two industry veterans — gives beauty professionals and students the ability to create beautiful digital resumes (“canvases”), apply for job openings, and collaborate with like-minded professionals.

Load More