Most nail techs aren’t crazy about their clients doing their own nails, but Yuriko Hoshina has made it part of her business, expanding her clientele by offering do-it-yourself nail art sessions at her supply store, Gellipop, in Torrance, Calif. Aspiring nail artists can drop in to do their nails or hold a nail art party with friends. “Since I’m a supplier, I have a lot of sample colors. Most of these products are so easy to use, and I wanted customers who are not professional nail technicians to be able to use and enjoy them,” explains Hoshina. Her minimum for a party is five participants, but she finds that groups tend to be larger than that. Individual sessions are walk-in only and cost $14.95 for the first hour, and an additional $2.45 for every 15 minutes thereafter.
Hoshina is an Akzentz and Crystal Culture educator, and she offers a variety of education opportunities for nail techs, but the DIY studio sessions primarily attract non-professionals. “Nail techs usually take the fee-based classes, or attend the free class I teach every second Monday of the month,” she explains. Hoshina thinks the concept is worth expanding. “I’d love to franchise this shop, so if there’s anyone who is interested, please let me know,” she says.
This bijoux space offers a private experience featuring a range of high-quality nail services. See the beautiful deco design and the selfie wall!
It’s easy to forget that the real reason a client is in your chair is to get their hair, nails, or skin done. There are three items I would never share with someone I see every six weeks for a paid service—no matter how cool they are.
We’re on the hunt for the most gorgeous, innovative, luxurious, surprising salon bathrooms! The online Bathroom Battle application is live now, and the deadline is April 23, 2021.
Welcome to Holly’s Hair Salon where “I literally giggle to myself some mornings and think how blessed I am that this is my work life now. It’s an amazing feeling.”
On March 22, we will be joined by Tracy Vinson @mobilemanicurist to help nail technicians get on the right path with their business by looking service prices and how to add value to every appointment.
Vinson, the creator of "Bankrupt to Booked Up" will join NAILS for a free webinar on business-building for nail techs. Here, Vinson talks to NAILS about how she started out as the Mobile Manicurist and quickly built a clientele.
This online education platform will provide vital tools for both professionals and hobbyists seeking accredited experience, and allow students to professionalize their creativity.
Washington's too crazy for me—that's what I always thought, until Covid hit me. And that's when I started paying more attention. Read on for some of the proposed budget plans that could offer some relief to salon pros.
On Friday, February 12, 2021, the IRS will begin accepting and processing 2020 tax year returns. Get a jump on things with these tips for making the process easier and more efficient.
Going to the nail salon has become a beacon of brightness in an otherwise complicated world. Guests anticipate the same delightful service and they deserve the cleanliness and care that comes with a pandemic-prepared salon.
When the pandemic hit, I converted my business to a mobile salon. After a year navigating personal and professional hurdles, staying adaptable has been my magic sauce for success.
What does this mean to nail business or nail tech professionals who have struggled (or are still struggling!) through at least one COVID-19 reopening phase? Stay proactive! It’s smart business to refresh, refine and set yourself apart with what is now the beauty essential, sanitation.
