Most nail techs aren’t crazy about their clients doing their own nails, but Yuriko Hoshina has made it part of her business, expanding her clientele by offering do-it-yourself nail art sessions at her supply store, Gellipop, in Torrance, Calif. Aspiring nail artists can drop in to do their nails or hold a nail art party with friends. “Since I’m a supplier, I have a lot of sample colors. Most of these products are so easy to use, and I wanted customers who are not professional nail technicians to be able to use and enjoy them,” explains Hoshina. Her minimum for a party is five participants, but she finds that groups tend to be larger than that. Individual sessions are walk-in only and cost $14.95 for the first hour, and an additional $2.45 for every 15 minutes thereafter.
Hoshina is an Akzentz and Crystal Culture educator, and she offers a variety of education opportunities for nail techs, but the DIY studio sessions primarily attract non-professionals. “Nail techs usually take the fee-based classes, or attend the free class I teach every second Monday of the month,” she explains. Hoshina thinks the concept is worth expanding. “I’d love to franchise this shop, so if there’s anyone who is interested, please let me know,” she says.
The creators of new business management system Boulevard came from an engineering background and had no previous beauty experience, but the challenges they experienced when booking services convinced them that there was a need for a better system.
Salon management software helps strengthen your relationship with clients by raising the bar on customer service at appointment time, as well as helping you stay connected between visits.
This month we asked nail techs: If you could say “thank you” to one person in the nail industry, who would it be and what would you be thanking them for?
I recently took my first MasterClass. I signed up when I saw that Vogue’s legendary editor-in-chief Anna Wintour would be talking about creativity and leadership. Here are some of the takeaways from the class that resonated with me the most — and that I think can be applied to doing nails as well.
Are beauty pros really making money on Instagram? Yes, yes and YES. Get the inside scoop and learn the top ten tips on what you have to do to make the platform work for you.
How will hiding likes impact the professional beauty industry? We polled influencers and Instagram power users to see how they feel about the pending US changes that began rolling out in other countries earlier this year.
Salon point-of-sale systems do a lot more than take payments and schedule appointments. Salon management software automates marketing, inventory, reporting, and staff management, freeing up owners to focus on the work they enjoy.
For the fifth anniversary of owner Nadiya Nadmid’s takeover of Pure Rain Salon, she decided to show her staff appreciation by taking them to see the acclaimed play “Hamilton.”
In MANI/PEDI: A True-Life Rags to Riches Story from Boat to Beauty Salon, author Krista Driver weaves together the compelling story of the evolution of the $8-billion modern nail care industry alongside the personal narrative of Vietnamese refugee Hieu “Charlie” Vo.
When Kate Kirkman of South Canterbury, New Zealand, isn’t at the salon, she might be wearing steel-capped boots and a high-visibility vest on a construction site.
Videos
In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.
Welcome to Holly’s Hair Salon where “I literally giggle to myself some mornings and think how blessed I am that this is my work life now. It’s an amazing feeling.”
CBD products have become popular as a natural way to relieve pain, increase wellness, and promote relaxation. These products have many health benefits and are ideal for a salon or spa setting, but it’s important to understand the product before you begin offering it in your salon.
