Most nail techs aren’t crazy about their clients doing their own nails, but Yuriko Hoshina has made it part of her business, expanding her clientele by offering do-it-yourself nail art sessions at her supply store, Gellipop, in Torrance, Calif. Aspiring nail artists can drop in to do their nails or hold a nail art party with friends. “Since I’m a supplier, I have a lot of sample colors. Most of these products are so easy to use, and I wanted customers who are not professional nail technicians to be able to use and enjoy them,” explains Hoshina. Her minimum for a party is five participants, but she finds that groups tend to be larger than that. Individual sessions are walk-in only and cost $14.95 for the first hour, and an additional $2.45 for every 15 minutes thereafter.
Hoshina is an Akzentz and Crystal Culture educator, and she offers a variety of education opportunities for nail techs, but the DIY studio sessions primarily attract non-professionals. “Nail techs usually take the fee-based classes, or attend the free class I teach every second Monday of the month,” she explains. Hoshina thinks the concept is worth expanding. “I’d love to franchise this shop, so if there’s anyone who is interested, please let me know,” she says.
Whether you are just pondering a salon layout change or you are in the middle of a salon renovation, we hope this article will help guide your direction. A salon layout that accommodates its guests and stylists will help business boom while keeping employees and clients happy.
Passive income is income that requires little to no effort to earn and maintain, and in today’s video we’ll be going over seven ways to make easy passive income as a nail tech.
A salon owner has a lot on their plate that employees know nothing about. It's important that the owner is not so busy working IN their business, that they can't work ON their business. Here's how one owner started to free herself up.
In a world where everyone loves to give an opinion, why ignoring some of them can be the best thing you do. Business consultant Phil Jackson from Build Your Salon, discusses how not all opinions count.
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At Sola Reconnected, Pureology's Jamie Wiley shared tips for using social to recruit new clients, promote your business and engage your existing audience.
As sandal season gets underway, here is what the California State Board of Barbering and Cosmetology advises consumers to look for when selecting a salon for their pedicure service.
"Moving from a traditional salon to your own studio can be overwhelming, but it doesn't have to be. No salon was EVER built in one day." Bianca Margolis shares how she figured out her vision for her salon and her business.
We often see the words “luxe” or “high-end” attached to many of sophisticated salon names. But what about little vintage salons that used to be all the rage? Meet Julia Paul in Windsor, Virginia who “inherited” a back-in-the-day salon, and is trying her very best to bring the location into the twenty-first century.
This bijoux space offers a private experience featuring a range of high-quality nail services. See the beautiful deco design and the selfie wall!
It’s easy to forget that the real reason a client is in your chair is to get their hair, nails, or skin done. There are three items I would never share with someone I see every six weeks for a paid service—no matter how cool they are.
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