Most nail techs aren’t crazy about their clients doing their own nails, but Yuriko Hoshina has made it part of her business, expanding her clientele by offering do-it-yourself nail art sessions at her supply store, Gellipop, in Torrance, Calif. Aspiring nail artists can drop in to do their nails or hold a nail art party with friends. “Since I’m a supplier, I have a lot of sample colors. Most of these products are so easy to use, and I wanted customers who are not professional nail technicians to be able to use and enjoy them,” explains Hoshina. Her minimum for a party is five participants, but she finds that groups tend to be larger than that. Individual sessions are walk-in only and cost $14.95 for the first hour, and an additional $2.45 for every 15 minutes thereafter.
Hoshina is an Akzentz and Crystal Culture educator, and she offers a variety of education opportunities for nail techs, but the DIY studio sessions primarily attract non-professionals. “Nail techs usually take the fee-based classes, or attend the free class I teach every second Monday of the month,” she explains. Hoshina thinks the concept is worth expanding. “I’d love to franchise this shop, so if there’s anyone who is interested, please let me know,” she says.
Bellacures has introduced its Virtual Reality Mani Pedi, an immersive experience using a virtual reality headset to transport customers to the destination of their choice.
Salon owner Precious Sikhonde of Soweto, Johannesburg, South Africa, has always had a passion for the beauty industry. She ran a salon franchise before branching out on her own to open her salon, The Stain Bar, in 2017.
D'Amertri's Aveda based out of Colorado celebrates Mother's Day with a promotion that gives clients a chance to win prizes including discounts on services, including a year of free haircuts.
Michelle Martin is not only a nail tech of 28 years, but also a product performance evaluator for L'Oréal, where she puts her nail professional prowess to the test.
As a longtime fan of nail art collective Kleur, I was excited to find that they opened a salon in Long Beach, Calif., to showcase their artwork and eclectic style.
A business plan is a roadmap you can use to achieve your goals. Use it to create practical strategies for building your nail business and bringing in clientele.
Canvas Recruit — a recruitment, education, and networking platform developed by two industry veterans — gives beauty professionals and students the ability to create beautiful digital resumes (“canvases”), apply for job openings, and collaborate with like-minded professionals.
SpotOn Salon appointment software includes a self-check-in function that integrates with scheduling, loyalty, marketing, and payment processing functions.
