Your logo not only says who you are, but is used to brand your products and merchandise. Consider giving items your stamp of approval to get your name out there.
THERAPY BOUTIQUE AND NAIL SALON, JACKSONVILLE, FLA.
“I chose a symbol that represents relaxation and calmness. The colors are natural greens since we make our products by hand with natural ingredients such as essential oils and sugars,” says owner Juli Sorg.
MARIO TRICOCI HAIR SALONS & DAY SPAS, PALATINE, ILL.
Popular chain Mario Tricoci is known for selling products that equal results. Senior vice president and chief marketing officer Megan Bueschel explains that all of the products they sell are formulated with the best results in mind. This strategy has kept these salons going strong for 36 years.
SIMPLY NATURAL NAILS, BEDFORD, MASS.
Kimberly Fosmire and her brother (who owns a silkscreen business) came up with the logo for Simply Natural Nails together. “When I think natural, I think simple and clean. When I think green and organic, I think of green tea leaves,” explains Fosmire. Because of Fosmire’s belief in feeding the largest organ of the body with the safest products, she developed soaps and oils that are organic and contain simple ingredients with no harsh chemicals.
MAISIE DUNBAR , SILVER SPRING, MD.
Bluffa Jo is a Liberian term used to describe someone who embraces their inward and outward beauty. The spirit of a Bluffa Jo can apply to anyone regardless of their gender or culture. They are the embodiment of class, confidence, and sophistication, with the butterfly symbolizing change.
VIVO SPA BOUTIQUE, RENO, NEV.
The name ViVo means lively, clever, and vivid because those are the qualities creative director Christina Parker believes you need to have to stand out in the salon industry. ViVo’s logo is all about simplicity because the salon’s vegan products are about combatting stress. A signature collection and seasonal offerings of soaks, scrubs, candles, specialty treatments, and creams are available.
For reprint and licensing requests for this article, Click here.