Marketing & Promotions

How to Throw Great Salon Parties

Whether you’re gearing up for a holiday shindig, want to throw your first (or 10th) client appreciation party, or will be welcoming clients to your new salon with an open house, we’ve got you covered with these ideas to be the best hostess ever.

Everyone loves an excuse to party. As a salon owner, parties go well beyond the simple good time — they can increase patronage to your business. “My nail salon has been in business for 13 years. It’s a small business, but I have kept it going during tough economic times and one of the reasons is because of networking parties,” says Christina Flinn, owner and a nail tech at The Nail Nook in Palmetto, Fla. Her parties have given her a conversation starter with neighboring business owners, who have proved key in cross-promoting her salon and getting more clients through the doors. “When I have girls’ night out parties I do giveaways from local businesses, and the businesses promote me in return.” Here are some tips from Flinn and other party planners on how to make your next event a success.


Alana Gibbs, owner and a nail tech at Hair 2 Sole Beauty Studio in Bridgeville, Pa., shares how to throw a party for under $300.
Balloons: $25
Helium tank (good for two parties): $20
Food & beverages: $75
Postcard invitations: $60
Supplies (samples, bags, etc.): $100

Tips on how to save money:
> Buy food and drinks in bulk at warehouse stores like Sam’s Club and Costco.
> Order printed materials from or other online sites that tend to have lower costs.
> Buy supplies during the off-season, like Valentine’s Day plates on February 15. (Just make sure you remember where you put them.)

<p>Print fliers on inexpensive sites like to promote the fun activities at your party.</p>


It’s important to get the word out efficiently and affordably.
Here’s what works:
> Set up a Facebook events page. This is a free option, and most of your clients probably already use Facebook.
> Send an e-mail with the party details to your client list. If you already send a regular e-newsletter, include the party details there.
> Mail postcards to your clients. You can also ask neighboring businesses to post the cards on their bulletin boards or store windows.
> If you’re partnering with other businesses for the event (such as with a jewelry boutique for raffle prizes), then ask the participating companies to help promote it. They can post the event to their own social media sites and e-mail blast it to their own lists.
> Write and e-mail a press release. Send it to local media, and invite reporters plus local dignitaries (like city councilmen) to the event.
> Talk the party up while clients are in your chair. It’s especially smart to mention any freebies (services, goodie bags, discounts on future services, etc.) that will be given out at the event.
> Keep in mind that you can’t please everyone with the party date, but mass conflicts need to be taken into account. Gibbs says, “The biggest change over the years for the annual Boobie Bash is finding a date. Pittsburghers are big football fans, so we have to compete with the Steelers’ schedule to pick our date.”

Next page: Food & Beverages, plus Suggested Activities

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