Business - Topic : marketing/promotions

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Keep 'Em Coming Back for More

September 1, 2005  | Article

Doing a stunning new set of nail enhancements on a first-time customer does not always guarantee a full book. Try these tips, from the fingertips up, to turn a new face into a committed standing client.

Keywords: cancellation fees   client consultation   client relationships   marketing/promotions   standing appointments  

10 Ways to Woo Wedding Business

June 1, 2005  | Article

Every bride has her own vision of what her wedding look will be. Indulge her fantasies. 

Keywords: marketing/promotions  

A Salon That's Clean and Calm

June 1, 2005  | Article

Roula’s Nail Spa offers one-of-a-kind manicure and pedicure services in an impeccably clean environment. Clients walk in feeling frazzled and walk out feeling inspired by the Zen-like atmosphere.

Keywords: autoclaves   marketing/promotions   safety and sanitation   salon profiles   Texas  

Your Personal Trainer

May 1, 2005  | Article

You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.

Keywords: building your clientele   business tools   consultants   keeping your business competitive   marketing/promotions  

Attracting a College Crowd

April 1, 2005  | Article

College students are a new and interesting demographic for nail salons to target. 

Keywords: adding new services   marketing/promotions   profiles   salon profiles   youth marketing  

The Art of Self-Promotion

November 1, 2004  | Article

With the holiday season upon us, it may be hard to remember a time when your client roster didn’t look like Santa’s “Nice” list. But every so often business gets slow even for the best of you. Here nail techs and salon owners tell us how they hustle to rustle up new business.

Keywords: business building   marketing/promotions   winter promotions  

In a Hurry?

October 1, 2004  | Article

While salon owner Melissa Hash originally planned to target teens, she quickly realized that there was demand for a moderately priced, fun, upbeat salon for everyone. Billing itself as an express salon and spa bar, Rush! In Gambrills, Md., is a hip full salon that appeals to the young and young at heart.

Keywords: marketing/promotions   Maryland   salon profiles   teens  

Salon, Suite Salon

August 1, 2004  | Article

Faced with the prohibitive costs of starting a business mixed with a desire for independence, some nail techs are turning to salon suites. These so-called “beauty malls” offer upwardly mobile techs a stepping stone between employee and salon owner.

Keywords: alternative careers   marketing/promotions   opening a new salon   salon suites  

8 Ways to Welcome Back Walk-ins

May 1, 2004  | Article

Offering a warm greeting and a short wait are just some of the ways you can keep bringing walk-in clients back to your salon.

Keywords: marketing/promotions   walk-in clients  

A Decade of Debbie

May 1, 2004  | Article

In July 1994, NAILS’ Internet correspondent Debbie Doerrlamm launched the nail industry in to the computer age by creating a message board for nail techs on America Online.

Keywords: BeautyTech.com   Debbie Doerrlamm   marketing/promotions   online networking  

From Start-Up to Success [what I learned in my first two years]

April 1, 2004  | Article

Twinsburg, Ohio-based Natural Beauty Salon was established November 9, 2001. As we enter our third year of business, I celebrate, reflect, and never stop moving forward.

Keywords: marketing/promotions   opening a new salon   recruiting/hiring/retaining staff   salon profiles  

Oh, How Nic[h]e

December 1, 2003  | Article

In a time when many salon owners are looking to expand their offering, the Isle PediSpa in Houston, Texas, is making waves by offering natural manicures and pedicures almost exclusively. Offering specialty services, an original concept, and an appealing environment, Isle PediSpa is cashing in as Houston’s first foot spa.

Keywords: marketing/promotions   pedicure spas   salon profiles  

9 Ways to Hook Holiday Clients

December 1, 2003  | Article

They walk through your doors during the holidays for a special treat and then you don't see them again for a year--or worse, ever. Holiday clients give your business a welcome boost once a year. Here we give you tips to help you turn holiday clients into regulars.

Keywords: building your clientele   client loyalty   gift certificates   holidays   marketing/promotions  

Keeping the College Crowd Polished

November 1, 2003  | Article

Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.

Keywords: advertising/promotions   Business   keeping your business competitive   marketing/promotions   youth marketing  

Spa Spin: How To Amp Up Your Menu

November 1, 2003  | Article

You may not look around your salon or nail station and think "spa." And you may not look in the mirror and see a publicist. But chances are your services are just as luxurious, relaxing, and satisfying as those at the spa down the street-your clients just wouldn't know it by reading your menu. Here we show you how to spruce up the language to make your services sound as good as they are.

Keywords: all-natural   keeping your business competitive   marketing/promotions  

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Market Research How big is the U.S. nail business? $7.3 billion. What's the average service price for a manicure? Dig into our decades' deep research archives.

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