Business - Topic : social media

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Social Media: Your New Best Recruiting Tool

April 17, 2019  | Article

With more vacancies to fill than nail techs to fill them, salon owners have to think creatively to fill openings. Some have turned to Instagram and Facebook to attract top talent — and found success.

Keywords: recruiting   recruiting/hiring/retaining staff   social media  

Free Online Workshop: How to Grow Your Nail Salon Clientele on Facebook

March 26, 2019  | News

If you’ve been struggling to turn “likes and comments” on your Facebook page into actual appointments and revenue, you will want to catch this free workshop from Sunnystorm Marketing.

Keywords: education   Facebook   marketing/promotions   social media  

Crowdsourcing: How do you deal with negative comments on your social media?

March 25, 2019  | Article

This month we asked nail techs: How do you deal with negative comments on your social media?

Keywords: crowdsourcing   customer service   social media  

Should You Run Paid Ads on Social Media?

March 20, 2019  | Article

A salon marketing expert outlines four vital questions to consider before jumping into social media advertising, along with tips on where to put your marketing dollars for the best results.

Keywords: advertising/promotions   building your clientele   Facebook   Instagram   social media  

Target Your Site Visitors With Facebook Ads

March 7, 2019  | Article

When you show Facebook ads to your website visitors, they’re much more likely to claim your offer or book an appointment than anyone else on Facebook.

Keywords: Facebook   marketing/promotions   social media  

Crowdsourcing: Do you credit people who inspire your work?

March 1, 2019  | Article

This month we asked nail techs: Do you credit people who inspire your work? If so, how?

Keywords: crowdsourcing   nail art inspiration   social media  

Online Reviews: Ask Your Faves for a Favor

February 11, 2019  | Article

Phorest’s Chris Brennan recommends that salons generate online reviews by asking for them from their top clients.

Keywords: marketing/promotions   Salon Digital Summit   social media  

On My Mind: See Yourself Here

January 14, 2019  | Article

For those of you whose goal is to get published in 2019, we just completed our first live webinar on how to get featured in NAILS Magazine, on our website, and on our social media channels. I am recapping some of the main points from our webinar here.

Keywords: On My Mind   social media   webinar  

Beauty Pros Explore Social Media at Salon Digital Summit

December 21, 2018  | News

Salon Digital Summit kicked off with over 300 attendees and major sponsors including OPI and CND.

Keywords: Salon Digital Summit   social media   tradeshows  

Square Appointments Integrates With Social, Search

December 19, 2018  | Article

Square Appointments now integrates with Instagram and Google, allowing salon owners to promote their business and acquire new customers right from their social media feed or search result.

Keywords: appointment tracking   client booking/scheduling   marketing/promotions   social media  

How to Get Featured in NAILS Print, Online, and Social Media

November 28, 2018  | News

Have you ever wondered how you can get your work featured in NAILS Magazine? On Monday, December 10, NAILS editors will give a free webinar about how you can be featured in the magazine. 

Keywords: NAILS Magazine   social media  

Interview With Nail Artist Mei Kawagiri

November 8, 2018  | Video

Editorial nail artist Mei Kawagiri (@nailsbymei) discusses how to use social media as a nail tech at the Wella Professionals ITVA2018 Creative Retreat Experience in Lisbon, Portugal.

Keywords: artist profiles   Instagram   profiles   social media  

Create a Setup for Social Media Pics

September 26, 2018  | Article

“Update your salon interior to have a cute place to take pictures — even a small corner will do,” says Stephanie Mitchell, the owner of beauty business specialist Sunnystorm Marketing.

Keywords: branding   Instagram   marketing/promotions   photographing nails   social media  

How to Post Your First YouTube Video

September 25, 2018  | Article

Go from newcomer to successful YouTube content publisher by following these steps.

Keywords: Salon Digital Summit   Sarah Waite   social media   YouTube  

On My Mind: Caring, Not Scaring

September 18, 2018  | Article

The truth is, there are a lot of scary topics within our industry.

Keywords: client health   feet   Foot Forward Summit   Footnanny   Holly Schippers  
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