as i see it

Early Holiday Thank You Notes

Hannah runs the show. Although my name tops the masthead there isn’t anyone who doesn’t realize that it’s Hannah in charge.

Read more

Marketers Say Selling Nail Products Is As Hard As Buying

Frustrations with nail product distribution have led to manufacturers to refocus on the "little guy."

Sick of This? So Am I!

Our headline: “Sick of This? Fight Back With NAILS. Raise Your Education, Raise Your Prices” has riled some people. I’m delighted to hear that.

Let’s Keep Salon Sanitation Simple, and Stick Together

Salons know that savvy consumers are wary of dirty salons and so they conduct their sanitation procedures with a great flourish.

As I See It: Keep It Fun

A recent  Los Angeles Times did not air of dirty laundry of an industry, didn't try to uncover nasty business and salon practices  -- just a well-researched article on why nail salon are so popular.

Don't Be Sidelined by Carpal Tunnel

Heeding your body's warning signs may be the best way to avoid carpal tunnel syndrome.

Selling Ice to Eskimos: Why Can't Nail Techs Retail?

If these kiosk salespeople can sell three-way buffers, why can't you?

Lady in Red

Despite my long career in the professional nail industry I am unadventurous when it comes to my own nails.

Dear Donna, Come Back

A letter from an old friend causes me to reflect on what's changed ... and what hasn't.

SWOT: Analyze Your Business

SWOT means you should ask yourself: What are your Strengths, Weaknesses, Oppportunities, and Threats?

a Bobit media brand

Create your free Bobit Connect account to bookmark content.

The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!

Create Account