Clients who come back to redeem their pre-sold service usually purchase something else as well.
Whether you decide to add a new service, or completely rethink how you’ve set up your salon, commit to making at least one change in your business this year.
In this economy, nail techs have to find creative ways to do direct marketing.
Surprise! It’s often said that school does little to prepare techs for the salon environment. And it’s not only the technical challenges that may come as a surprise to the newly minted nail tech.
If you’re looking to build your clientele, there’s no need to discount your services, but you can run specials and use some creative marketing, says Sharon Frenz, co-owner of Fusion Hair and Nail Studio in Tomah, Wis. “I’ve gone from a so-so book to a completely full book in less than a year,” says Frenz, who shares these tips.
Everyone needs to promote more, but that doesn’t necessarily mean you need to spend more. Think about guerilla marketing. Guerilla marketing means thinking outside the traditional ways of marketing.
Written by a nail tech for nail techs, Dawn Marie Basset’s How to Build a Clientele and Keep It provides excellent tips and insight into building and maintaining a healthy appointment book.
When was the last time you took a good look at your numbers? Take this quiz designed to shed some light on the numbers that underlie your bottom line and why you should care about them.
The kiddie and teen demographic for money-making potential is anything by tiny.
Through partnering with Spa & Salon Wish, a network of more than 3600 salons and spas, your salon will be more effectively marketed on the web. They provide consumers with the ability to purchase gift certificates for your salon and you receive face value less a 17% marketing fee when they are redeemed.
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