public relations

Q&A: Marketing a New Salon

My salon been open for two weeks now. What can I do to bring in more clients, besides newspaper ads, fliers, banners, and things like that?Le Hi Le, Congratulations on opening your salon! I would go to vistaprint.com and

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New Year, New Accomplishments

The holidays came and went and we are now into the New Year! In December I was able to add a few more things to the studio. My custom cabinet, for above the sink, was installed

All Marketing Is Good Marketing

One thing that affected all of us salon owners at the end of 2009 was the recession. We found less people coming in to be pampered and regulars going one more week between nail fills. Because

Open For Business: All Polished Up!

I can't believe how fast the time is flying by. I was able to open my studio September 29, while it was still under construction. Let me clarify that: I had passed all the inspections, but

Building My Business

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Five Ways to Market Your Green Salon

You offer services using natural products, and you and your staff make earth-friendly choices for your salon whenever you can. How do you let your clients know about your commitment to going green? Below are five ways to spread your message

Open for Business: Panache Nail Studio

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Meet Marie

I’m 38 years old, and I’m excited to be in the very beginning stages of building my own home-based salon. I have permission from my city to have my business, and my floor plans are at

9 Things I've Learned From Opening a Nail Salon

When I first started blogging in December of 2006, I started with the hope that we could learn from each other. Now, nearly two and a half years later, my salon doors are finally open, and,

Grand Opening Party Photos

I was so proud of all of my techs at our grand opening events in March. The girls all shined. You can see pictures in the Grand Opening Gallery on the lefthand side of the page. The

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