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Paradigm Shifts

Maggie is trading in one writing genre for another.

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Spring Fever

It happens every year around this time — it’s still light outside when most people are getting out of work. It’s not raining. It’s not cold, but it’s not hot yet. Everything is green. People get spring fever.

On My Mind: In Search of the Perfect Nail

Editor Hannah Lee finds that the perfect nail is impossible as well as subjective, but every nail tech should still strive for the best.

Behind the Scenes: Reflections of an Artist (April 2012 Cover Nails)

Maggie Franklin creates blue raindrop nail art with Swarovski crystals. Here's the step-by-step.

On My Mind: Collective Thinking

In a special guest column, salon owner, nail tech, and NAILS blogger Maggie Franklin urges more nail techs to share their knowledge with others.

Celebrating Our Blogger Voices!

New salon owners, competitors, students, coaches, and a few opinionated veteran techs; we let these reader voices shine through every week online. And they have a lot to say. If you aren’t already following these blogs, bookmark them right away.

Things I Learned in School That Are Best Forgotten

Nail technology school tries to give techs a good foundation for a successful career, but it often falls short. We polled a few of our peers – fellow nail techs and educators – to find out what gems of misinformation they encountered as students and as trainers.

How Do You Think Trade Shows Have Evolved Throughout the Years?

If you have hit the trade show circuit over the years, then you’ve most likely witnessed some of the changes shows have undergone.

What Is Your Dream Station?

Your nail station is one of your most valuable business tools. It is your office, your conference room, your classroom, your showroom, and sometimes even your lunchroom. It is where you do your work and spend much of your day –and you deserve to be comfortable. So what would change about it if you could? From self-sanitizing stations to elaborately themed decor, techs defy the laws of physics, finances, and convention to come up with some innovative solutions for their individual needs.

Effortlessly Fill your Book and Make Piles of Money Now!

Wouldn’t it be nice if such an opportunity existed? While conventional wisdom says the beauty industry is recession-proof, savvy nail techs are not content to wait for business to fall in their lap. It takes much effort, planning, and will to grow business during an economic downturn. Here we’ve asked proactive nail techs to share their secrets for filling their books and attracting new clients when everyone is in a financial pinch.