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client loyalty

Three Things to Never Share with Clients

It’s easy to forget that the real reason a client is in your chair is to get their hair, nails, or skin done. There are three items I would never share with someone I see every six weeks for a paid service—no matter how cool they are.

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A New Helpful Guide Points Cancer Victims to Financial Resources; A Good Resource to Share with Impacted Clients

Beyond the physical and emotional impact of cancer, victims also suffer financial hardship. A new digital guide from CouponChief helps patients break down the costs of cancer, points them to helpful resources and offers money-saving strategies. Share this free resources with guests who share their cancer journey with you and your team.

Coronavirus Communications With Your Clientele

These talking points from Sola Salon Studios have been prepared for their thousands of suite stylists to easily relay information to their clients. During these unprecedented times, many will be helpful for anyone struggling to find the right words or phrasing or next step forward.

A Ghostly Promotion for Fall

These easy-to-make ghost lollipops are a fun way to promote your business and build new referrals during Halloween.

Travel Back in Time With Stay Polished

Salon owner Morgan Lucas was only 20 when she decided to open a ’50s-themed salon. A year later, Stay Polished Beauty and Martini Bar has managed to gain many loyal clients. Now she’s looking beyond her neighborhood and setting her sights on expansion.

Stop! Alligators Ahead! 7 Marketing Dangers and How to Avoid Them

Sometimes the best advice for marketing your nail salon begins with what not to do. Whether you are revamping your marketing plan, planning for an upcoming event, or just beginning your business, a review of the potential trouble spots can help you avoid costly mistakes that eat up your time and money.

Something to Talk About: Refusing Service

Sometimes being a professional means making the difficult choice to refuse to perform a service on a client. Knowing when to make that call is the sign of an educated and courageous tech.

Tech Has a “Can-Do” Attitude

“I spend most of my weekends in late summer and fall canning home-grown organic foods,” says Jennifer Lutz, a tech at Tangles Hair and Nails in West Chester, Pa.

Show Your Clients You Care With Homemade Holiday Gifts

Looking for a way to thank your loyal clients this holiday season? Why not give them something personal and homemade? We put together a group of simple projects that will show your customers just how much you care without breaking the bank or your skill level. Follow them exactly or add some custom changes to really make them your own.

By Referral

Maggie has been disappointed by the techs she’s referred her clients to.

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