client loyalty

By Referral

Maggie has been disappointed by the techs she’s referred her clients to.

Read more

Ask a Hairstylist for Help

Just starting out? “Get hairstylists in your area to wear your nails or at least refer their clients to you,” says Sharon Frenz, owner of The Nail Boutique in Tomah, Wis., and the newly opened Next Step Nails Training.

Go Old School: Distribute Business Cards

While the value of using social media to gain clients is a steady drumbeat these days, don’t discount the power of handing out business cards to your favorite customers.

Retail Boutique: Gift Wrap Items

Keep your clients out of the crowded stores and in your salon this holiday season by selling gift wrap and boxes topped with ribbon and bows.

The Best Ever Holiday Gift

Of course their patronage is gift enough, but it’s still nice when clients acknowledge us with  a little something extra around the holidays.

Pop Goes the Gift Card

Your salon gift cards are probably on  everyone’s wish-lists this year.

Foot-shaped Chocolates

Did the word “awww” just come out of your mouth when you saw this adorable petite foot-shaped chocolate?

Engage in Shameless Self Promotion

If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.

Client Appreciation

"It’s a small price to pay to help set myself apart from the rest of the salons in my area," says Melodie Hand of Nail Designs by Mel in Clayton, N.C. She’s talking about her new client gift packs, a special gesture to welcome new clients to her salon.

Out of Mouths of Clients

Sometimes the things clients say are music to your ears; other times they can make you cringe. We asked nail techs to tell us their favorite, and least favorite, things to hear from clients.

a Bobit media brand

Create your free Bobit Connect account to bookmark content.

The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!

Create Account