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Go Old School: Distribute Business Cards

While the value of using social media to gain clients is a steady drumbeat these days, don’t discount the power of handing out business cards to your favorite customers.

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Retail Boutique: Gift Wrap Items

Keep your clients out of the crowded stores and in your salon this holiday season by selling gift wrap and boxes topped with ribbon and bows.

The Best Ever Holiday Gift

Of course their patronage is gift enough, but it’s still nice when clients acknowledge us with a little something extra around the holidays.

Pop Goes the Gift Card

Your salon gift cards are probably on everyone’s wish-lists this year.

Foot-shaped Chocolates

Did the word “awww” just come out of your mouth when you saw this adorable petite foot-shaped chocolate?

Engage in Shameless Self Promotion

If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.

Client Appreciation

"It’s a small price to pay to help set myself apart from the rest of the salons in my area," says Melodie Hand of Nail Designs by Mel in Clayton, N.C. She’s talking about her new client gift packs, a special gesture to welcome new clients to her salon.

Out of Mouths of Clients

Sometimes the things clients say are music to your ears; other times they can make you cringe. We asked nail techs to tell us their favorite, and least favorite, things to hear from clients.

Playing Defense with Disease

Nail techs play an important role in protecting clients. The three Cs — cuticles, colors, and contours — can be early indicators of larger health problems.

Make It Personal

Make your salon the kind of place clients can’t wait to return to. These six little tips can yield big results by lending a personal touch to your business.