If you can build a small yet dedicated following on social media, you could become a “micro influencer,” gaining exposure, growing your clientele, and building your brand.
How will hiding likes impact the professional beauty industry? We polled influencers and Instagram power users to see how they feel about the pending US changes that began rolling out in other countries earlier this year.
Meet Joanne Sorbello, a nail artist who has found success in the beauty industry working backstage at Fashion Week, on-set at photoshoots and collaborating with professionals from all categories.
OPI invited the NAILS team and other local influencers to toast the launch of OPI Scotland.
This month we asked nail techs: How much do you rely on beauty influencers for education and inspiration?
Executive editor Beth Livesay discusses the effect influencers have on the industry.
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