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10 Professional Polishes Matching Pantone's Viva Magenta

Pantone recently named Viva Magenta the 2023 Color of the Year. Pick up this beautiful berry shade in your favorite professional nail brands to keep your clients on trend.

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Celebrate the Holidays with 2 New Collections from ORLY

ORLY has released two holiday collections full of fun and sparkle. Check them out - there's something for all ages!

Human Rights Attorney and Author Partners with Orly Color Labs to Benefit the Women's Reproductive Rights Assistance Project

“Controlling Women” author Julie F. Kay teams up with ORLY Color Labs to launch a new shade of red nail polish to raise awareness about the future of abortion rights.

Freecoat Nails Names New President

Carisa Findley becomes Freecoat Nails' first president, bringing extensive franchise experience to the company.

Bellacures Partners with Transgender Activist for New Collection

Bellacures and Transgender Activist Corey Rae team up to launch a new collection of PRIDE nail designs.

Meet Pear Nova: A Black-Owned, Vegan, Cruelty-Free Nail Care Brand

In this Q&A, founder Rachel James tells us about her company and what's next — including a new collaboration collection with the TV show CLAWS.

Pear Nova Holiday 2021 Introductions

Two new colors and new holiday sets are available.

Diamond Cosmetics Spring 2022 Collection

A collection of muted, warm shades perfect for change of seasons.

Lights Lacquer Introduces Winter 2021 Collection

From beauty YouTuber KathleenLights' line, this holiday collection features six festive creamy candy-coated shades.

Lucid Polish Introduces Professional Line

Lucid PRO is a highly pigmented, long-lasting gel formula available now.

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