The husband and wife team behind Velvet Nail Lounge in Troy, Mich., came up with a brilliant marketing idea after reading fashion magazines. Nick Brown noticed that rings that spelled out words were becoming quite trendy, so he and his nail artist wife, Jennie, purchased rings from Etsy that spelled out the name of their nail salon. GianneCreations (www.etsy.com/shop/GianneCREATIONS) provided the custom rings that now appear in the Browns’ nail photos, branding Jennie’s work all over social media in an ever-so-stylish way.