Marketing & Promotions

The Nitty Gritty Guide to Marketing Your Salon

Get the lowdown on: the dos and don'ts of website design, salon-finder sites, the Yellow Pages (printed and online), designing a great business card, placing a newspaper ad, and more.


The Dos and Don’ts of Website Design


Are you guilty of any of these misdemeanors when it comes to site design? Stefan Mischook of shares these tips to making your web pages a nice place to visit:

 • Don’t have page counters. Page counters do nothing except make you look like an amateur, mess with your design, and tell people information about your site you probably don’t want them to know.

• Forget blinking or flashing text. The only place you see blinking and/or flashing text is on the neon signs of naked bars or websites made in the mid-’90s.

• Don’t try any stupid tricks in an attempt to fool the search engines. These tactics may have had some limited success in the past, but those days are long gone.

• Don’t use Flash intros. The “skip intro” button is the second most clicked on the web today.

• Don’t use background music on your web pages. Music files are typically pretty heavy and take time to download. And unexpected sound spewing forth from one’s PC can be very annoying.

• Do keep the structure of your web pages consistent throughout your website. People like things consistent, so your web pages should be too.

• Do use standard styles for your navigation. Left side navigation and top navigation is what people are used to.

• Don’t over-use bold, italics, or ALL CAPS in your body text. All three are difficult to read in large doses. Plus, it diminishes the impact of the words you really do want to emphasize.

• Don’t use too many colors in your website. Keep the color scheme of your website limited to a couple of colors and keep it consistent across your site.

Editor’s note: Now that your site is beautiful, make sure people see it. Read “Getting Your Site Noticed” for tips on search engine optimization.

On the next page: Salon-Finder Sites for Cyber Seekers

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