Business Management

Offer Convenience With a “Bridal to Go” Program

Zano Salons co-owner Nick Provenzano didn’t feel the salon was capturing as much bridal business as it should. After months of research, Zano launched Bridal to Go.

With four Illinois locations, Zano Salons has a large guest base, but co-owner Nick Provenzano didn’t feel the salon was capturing as much bridal business as it should. Two years ago, he began monitoring the bridal inquiries and learned that 95% of brides were looking for the salon to travel to them.

After months of research, Zano launched Bridal to Go. One team member handles all bridal bookings, coordinating staff and upselling services before and after the
wedding day.

“We realized in our old model, staff were taking bridesmaid’s appointments at 8 a.m., and sometimes that would require eight techs at a time because each guest wanted to be in the salon the least amount of time possible,” Provenzano says. “Now, we can send two to three stylists to the wedding location, and it’s a lot more relaxed and easier to adapt if someone is running late.” (While Zano primarily provides hair services, mobile nail services would offer brides the same convenience and flexibility.)

Zano charges a travel fee and auto gratuity, all of which goes to the staff members. Bridal to Go generated $20,000 in sales in 2017 after an April launch, and revenues have continued to grow since then.

This story first appeared in Salon Today.

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