Topic : marketing/promotions

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Online Reviews: Ask Your Faves for a Favor

February 11, 2019  | Article

Phorest’s Chris Brennan recommends that salons generate online reviews by asking for them from their top clients.

Keywords: marketing/promotions   Salon Digital Summit   social media  

Black and White Marble Nail Art Tutorial

February 2, 2019  | Video

Winnie Huang demonstrates a black and white marble nail art design.

Keywords: cnd   marble nail art   marketing/promotions   nail art   Winnie Huang  

How Gel Removal Builds Your Business

January 11, 2019  | Article

Learn how to use proper removal of gel nails to set yourself apart, build your professional reputation, and gain loyal clients. 

Keywords: gel removal   marketing/promotions   product removal   removing gels  

Start Planning Your Annual Marketing Promotions Now

January 7, 2019  | Blog Post

Have you thought about creating a game plan for the year when it comes to in-salon and social media marketing?

Keywords: marketing/promotions   seasonal promotions  

Square Appointments Integrates With Social, Search

December 19, 2018  | Article

Square Appointments now integrates with Instagram and Google, allowing salon owners to promote their business and acquire new customers right from their social media feed or search result.

Keywords: appointment tracking   client booking/scheduling   marketing/promotions   social media  

Get Your Work Seen in NAILS

November 16, 2018  | Blog Post

NAILS will be hosting a complimentary webinar on Monday, December 10, to explain exactly how you can go about being featured in the magazine.

Keywords: Holly Schippers   marketing/promotions   public relations  

An App Just for Licensed Beauty Pros

October 26, 2018  | Blog Post

BeauticianList is a dedicated platform for licensed professionals to find clientele and for consumers to see where licensed salon professionals are located.

Keywords: Business   licensing   marketing/promotions   smartphone apps  

Kick Your Holiday Retail Into High Gear

October 15, 2018  | Article

The most important products you can promote this holiday season are your gift cards.

Keywords: Business   holiday promotions   marketing/promotions   retailing   seasonal promotions  

#NailOn: Talking Social Media With Mary Chhea

October 10, 2018  | Blog Post

The focus of #NailOn with Holly & Mel for September was social media.

Keywords: Facebook   Holly Schippers   marketing/promotions   social media  

Create a Setup for Social Media Pics

September 26, 2018  | Article

“Update your salon interior to have a cute place to take pictures — even a small corner will do,” says Stephanie Mitchell, the owner of beauty business specialist Sunnystorm Marketing.

Keywords: branding   Instagram   marketing/promotions   photographing nails   social media  

5 Things to Consider Before Starting Your Own Indie Nail Polish Line

September 17, 2018  | Article

Keeping these important points in mind will take you a long way toward creating an indie polish brand that succeeds.

Keywords: branding   Business   marketing/promotions   nail polish   polish  

Boost Your Salon’s Search Results

September 12, 2018  | Article

One way to increase your salon’s visibility and help new clients find you is to pay attention to online directories and review websites.

Keywords: Business   marketing/promotions  

Salon Uses Web Chat to Capture New Clients

September 11, 2018  | Article

Salon Rootz created an online chat option that can be used by site visitors to ask questions or book an appointment in real time.

Keywords: appointment tracking   Business   client communication   customer service   marketing/promotions  

Anatomy of a Photo Shoot

September 5, 2018  | Article

Learn about the life of a session manicurist and get a glimpse of what goes on behind the scenes at a photo shoot.

Keywords: Ashley Gregory   Business   business management   doing nails for photo shoots   marketing/promotions  

Beautician List Helps Consumers Find Licensed Beauty Pros

September 4, 2018  | Article

Beautician List provides a first-of-its-kind online directory and safe community for beauty professionals that unites them with potential clients who are seeking licensed beauty professionals.

Keywords: licensing   marketing/promotions  

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