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Week 22: An Economic Wrapup

Well folks, this is it — the final installment of The 2010 Project. We hope you’ve found some useful information in the 22 weeks we’ve been sending out this e-newsletter. From suggestive retailing tips to using downtime to your advantage, we included a little something for everyone to help grow or sustain your business in the rough economy that has plagued 2009.

Week 21: One Salon Dreams Big — And Gets a Little Help From Uncle Sam

Kyle Simonson, founder and CEO of Minneapolis-based Simonson’s Salon and Spas, found a down economy was no obstacle to the continued growth of her four-location enterprise. Simonson’s Salon and Spa is one of three small businesses that have come together to build a new retail development in Maple Grove, Minn., as a result of a federal stimulus bill which enables the U.S. Small Business Administration to reduce or eliminate fees on 504 loans.

Week 20: Thanking Your Customers for “Shopping Local”

Now, more than ever, local retailers and independent store owners (like nail salon owners) need to not just want business, they also need to remember to thank those who are giving them business. The economy is still tough, the competition for paying clients is definitely still tough and yet not enough store and salon owners are letting their customers know just how much they care. So this holiday season, reach out to your clients after they have reached out to you.

Week 19: Educate Yourself to Give You Business a Boost

With 2010 right around the corner, and New Year’s resolutions floating around your mind, what better time to rededicate yourself to new experiences in the new year? A great way to build your business is to reinvest in your greatest asset — yourself (and if you are a salon owner, your employees too). There are so many different options for continuing education. Here’s a quick refresher of where you can go to increase your knowledge.

Week 18: Do You Need to Jazz Up Your Menu?

When you look at your service menu does it stand out from the crowd? Or is it simply a list of service names (manicure, pedicure, full set) and prices? If you were to hide your logo, would your clients know that it’s your menu and not the salon’s down the street?

Week 17: Applying the 80/20 Rule to Your Business — It’s Not Rocket Science

Are you are a busy nail technician or salon owner in desperate need of making more money? Do you feel that you are really close to grabbing the “brass ring” only to find yourself unable to reach it yet again? If you answered yes to one or both of these questions then take a moment, kick your feet up and read about the 80/20 Rule and how you can immediately apply it to work LESS and make MORE.

Week 16: Is Your Website Fresh Enough?

Did you know the mysterious Google algorithm that determines your search page ranking favors websites that update their content frequently? So if it’s been a while since you’ve freshened up your site, a little tweaking may be in order; this will keep it interesting to both the search engines and to your clients.

Week 15: Check Your E-mail List…Check It Twice

For the last five years retailers have followed a trend that spa owners need to be aware of. Don’t forget the Internet. Four of the eight biggest retail e-mail volume days of the year occurred in the weeks before Christmas last year. These days actually have names, “Cyber Monday” (November 27) with the following three Mondays being referred to as “Echo Mondays” (December 4, 11 and 18). Sending out e-mails to your data base around these dates makes good sense.

Week 14: Upgrade Client Satisfaction and Increase Profits

This week, we pause for a word from our sponsor, Dashing Diva Professional. Thanks to them, we’re able to bring you 22 weeks of this exclusive business-building content in The 2010 Project e-newsletter.