To announce her new neighborhood salon, owner found that a newspaper article that included pictures of her "older" staff was the best advertising!
Who knew that Essie herself creates all the names, as well as the colors?
Gathering with like-minded or neighboring businesses to mail your fliers together is just one of the ideas from "101 Media & Marketing Tips For Salon Owners, Stylists and Managers."
Direct mail company Money Mailer offers tips that make sure your coupon gets noticed.
NAILS readers share the salon promotions that got new and existing clients clamoring for their services.
NAILS salutes the winners of our Salon Menus With Style contest who drew the attention of our judges with their engaging graphics, creative copy, and innovative design.
Enhancing your windows does not have to be an expensive or time-consuming ordeal. With a little imagination, you can really make your front window stand out. Use this monthly planner with plenty of practical tips to get you going.
Should you list your salon on the Internet? With free listings you have nothing to lose, but the jury’s still out on the benefit of paying for online advertising.
Offering awesome services differentiates the good salons from the not so good ones, but when it comes to building client loyalty, it takes a little more than a great manicure or set of pink-and-whites to keep customers coming back. Branding your salon ranks right up there with having to-notch customer service skills and a detailed service menu.
Grab passers-by's attention with good graphics, a simple message, and a clear message.
media brand
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