Author and businessman Joseph Callaway points out 10 ways well-meaning business owners may be selling their customers short — and shares the deceptively simple solution to erasing these habits once and for all.
Developed by podiatrist Dr. Robert Spalding and nail tech Athena Elliott, SafeSalonRating is a mobile app designed for consumers to evaluate a salon’s level of sanitation, education, and professionalism based on a five-star rating.
Use the information you gather from your consultation with nail biters not only to decide what you should do in the salon to help them break the habit, but also to educate them on the things they should be doing at home to guarantee their success.
This book discusses the soft skills beauty professionals need for success.
As a nail professional, my goal is to get the guest to come back — over and over again. How do I do that, you ask? My strategy is simple: service, experience, and education.
Let’s face it — the customer is not always right. But customers are always important, and we can make them feel much better by agreeing with them on the importance of the service qualities they identify and value
Artistic Nail Design is looking to recruit motivated nail technicians to join its education team.
Talk to your clients about sanitation and disinfection procedures at your salon.
The consultation is your first opportunity to educate your new client and impress her with your professionalism.
In Glamour 's December 2011 issue, many beauty questions were answered, revealing some important information about women's facial hair maintenance.
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